Advertising
CPC Calculator
Cost per click, solved from whichever two of the three you have.
The formula
Cost per click is total spend divided by clicks. $900 across 750 clicks is a $1.20 CPC. On search you are billed this way directly; on social it is derived from CPM and click-through rate.
CPC is a price. Cost per conversion is a result.
A cheaper click is only better if it converts as well as the expensive one. Halving your CPC while halving your conversion rate leaves cost per customer exactly where it was, and you will have spent a fortnight congratulating yourself on the wrong metric.
That is why the conversion rate field is here. Enter it and the result shows cost per conversion alongside cost per click — and if you know your gross profit per order, that is the pair worth comparing.
Comparing channels on CPC misleads
Search clicks cost more than social clicks and convert several times better, because someone typing your product into Google has already decided they want it. Any comparison on click price alone will pick the wrong channel every time.